As a communications expert in the education sector, I recommend that clients consider using webinars to increase their reach using this digital technology in an engaging way.
Video wins the day
Video is fast becoming the top communications tool, and short videos linked to YouTube on your website not only give a popular viewing experience to your visitors, but add plus points to your SEO. The same benefits are gained by loading your webinar to YouTube and linking it to your site. You can also upload a webinar transcript in pdf format or create a podcast.