Many training providers (approx 80% at my last count) have invested in CRM, but as this survey demonstrates, few appear to be using it to their full potential.
CRM was born out of the need for colleges to demonstrate how responsive they were to employer needs and the effectiveness of their employer engagement in order to gain funding and achieve a kite-mark accreditation.
First came Centre of Vocational Excellence (CoVE) accreditation, swiftly followed by Action for Business Colleges, a kite-mark that set out to demonstrate how good a college was in servicing employer demand for training. After a rigorous inspection over a number of days, if the college matched up to the high standards of the accreditation, they were awarded the status of an Action for Business College. This, in theory, was the assurance that employers needed in order to engage with their local college for staff training.