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Explaining Digital Media to the Boss

4/19/2015

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Digital marketing is a complex subject, ably demonstrated by this clever map from Hallam. When recruiting marketing staff it's vital that they have an understanding of the digital landscape.  Having this expertise may mean that you need to pay a higher salary, but in this digital world, understanding how to navigate in cyberspace is an absolute necessity.  If your boss thinks digital marketing means posting the odd tweet and updating the company website, then this map will make them think again!
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     About the Author 
                Amanda Woods

              Marketing Specialist

    I have always worked in education, promoting opportunities to people from all walks of life. 
    Learning is a life changing experience, opening doors to better jobs and a better standard of living. As a marketer in the Education sector, I view my job as making sure the message gets out there. 

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