Good results can make marvellous marketing messages - 100% of our customers would recommend us - while poor results give you warning that action needs to be taken otherwise you are in danger of losing your clients to the competition.
Top tips are:
- Keep surveys short
- Use words not numbers for example, not 'How do you feel on a scale of 1 to 5', but 'Do you feel very good, good, ok, bad or very bad'
- Use open ended questions sparingly
- Only ask questions that give you answers you can act on
- Follow up with your respondents
- No leading questions
- Don't use jargon
- Don't use double negatives e.g. ' which of these pictures are not unattractive'
- Don't be lazy when designing the survey - bad data is worse than no data.
Hubspot and Survey Monkey have got together to produce this helpful guide to writing a sound survey.
You can download the full guide from Hubspot here.