I read with interest in this month's The Marketer how mobile addiction is sweeping the nation. I must say I felt a twinge of recognition when the article talked about mobile phone separation evoking feelings similar to limb syndrome. If I am going out my last thought is usually have I got my iphone? as I walk out the door, and although I check before closing the front door, bizarrely my first thought on arrival is also have I got my iphone on me? You just know it's going to be perfectly horrid all day if you have indeed left your phone at home. Recent surveys on mobile phones have thrown up some interesting statistics. For example, the world's most expensive mobile features approximately 500 diamonds and will set you back £6m, UK residents use mobile data more than any other country, including Japan and the USA, and 33% of respondents in one survey would rather give up sex than their mobile phone!
It is also reported that two-thirds of smartphone owners sleep with their mobile next to their bed - and look at it last thing at night and first thing in the morning. I'm glad to say that although I might fret if I've left my phone at home, it hasn't got to the stage where it rules my life.
From a business perspective, how we target our audience has evolved to reflect the changes in technology and now much of marketing is done online. Over 20% of website traffic now comes from mobile devises such as smartphones and tablets so it's important that your website is mobile optimised. This means re-ordering how your website displays on a small screen, for example a mobile screen can convert your website view to a single column display. A simple way to check this is to look at your website from your mobile phone.
Just don't do it last thing at night or first thing in the morning.
From a business perspective, how we target our audience has evolved to reflect the changes in technology and now much of marketing is done online. Over 20% of website traffic now comes from mobile devises such as smartphones and tablets so it's important that your website is mobile optimised. This means re-ordering how your website displays on a small screen, for example a mobile screen can convert your website view to a single column display. A simple way to check this is to look at your website from your mobile phone.
Just don't do it last thing at night or first thing in the morning.
