As a communications expert in the education sector, I recommend that clients consider using webinars to increase their reach using this digital technology in an engaging way.
Video wins the day
Video is fast becoming the top communications tool, and short videos linked to YouTube on your website not only give a popular viewing experience to your visitors, but add plus points to your SEO. The same benefits are gained by loading your webinar to YouTube and linking it to your site. You can also upload a webinar transcript in pdf format or create a podcast.
A webinar is delivered online in real time which means that nobody needs to leave their desk anywhere in the world to access and interact with the broadcast. This makes the whole experience environmentally friendly and paperless.
Where to start
For those that are new to webinars, fear not. Ken Molay of Webinar Success, has published an extremely useful paper entitled ‘A Webinar Organizer’s Checklist’.
The paper explains in bite-sized chunks how to set up, promote and run an interesting and compelling webinar, from a basic PowerPoint or a small web conference, to a large webinar or web cast.
The paper covers:
- how to work with presenters
- managing your content
- survey forms
- best practices
If you're planning a webinar, think of your audience. You may wish to invite existing clients, potential clients, or members of groups you belong to. The content needs to be relevant, and the best webinars have a couple of expert speakers and a facilitator to keep the webinar flowing, screening questions and keeping to time.
Give it a go
The business benefits to holding a webinar are compelling:
- Save money – no costly conferences to organise
- Broad reach or local - you choose
- Delegates do not have to travel, and if they can't make the date can listen to a recording at their leisure
- Instant feedback, Q&As and buy-ins from participants
- You can book the best presenters from anywhere in the world
- Record the session and post to the web for an even broader response.