Marketing Campaigns : Hitting the target
The most effective way to get your message across is by launching an integrated campaign.
This means using a variety of marketing media to give the target audience several ways of seeing or hearing your message.
It's been shown that generally a potential customer has to be 'touched' by your brand message on average 7 times before they will buy.
An integrated campaign will carry the your message across different platforms so, for example, in London you may see posters on the underground, digital displays on the escalators, as well as receive advertising messages in your social media streams.
The call to action is typically a website address where a special landing page will have been set up to mirror the campaign.
Having agreed your target audience and how best to reach them, we create campaigns that hit the spot.
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