Digital Marketing for the Education Sector : On-line is where it's at!
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Your website is your shop window and plays an important part in attracting customers.
Not only should your website look good and be up to date, potential customers need to be able to find it. That's where Search Engine Optimisation (SEO) comes in - making sure your website is designed and written in a way that it appears high in search engine results pages (SERPS) when people are looking for your products and services. We will review your site to make sure it says the right things, looks good and is optimised to its full potential. Being found organically in customer searches is our first goal; then we look at pay per click (PPC) advertising which boosts your website listing at a cost. Digital Campaigns On-line marketing includes e-shots, e-newsletters, pay per click advertising and retargeting people who have visited your website. We can set up digital campaigns and advise on social media strategy. Social Media Management Regular posting on social media is time consuming and may not be having the desired effect. Increasing Likes and Follows is only effective if this interest can be converted to enquiries. Talk to us about reviewing your social media needs, from staff training to advertising and creating really good updates. |
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