Amanda Woods Marketing Resource Library

Library Resources

Find the latest White Papers and publications on a range on marketing and communications topics.

If you've often wondered how to use Twitter for marketing, sales or lead generation, this report from Hubspot is a great guide. How to Use Twitter for Business tells you how to get involved and how to fully utilise Twitter from a business perspective. It also gives handy tips on what to tweet and explains the sign language used.

DIY Design

Those good people at HubSpot have produced a really handy ebook for any budding designers and marketers who think they can design but need a bit of help!
Download The Marketer's Crash Course in Visual Content Creation and see how creative you can be. You can also try your hand at Infographics using these handy PowerPoint Templates.

Email is not Dead.

Contrary to some marketing opinion, email remains alive and well and as much a part of the marketing mix as it ever was. People spend half their working day using it and it is their most effective collaboration tool regardless of social media. They also trust it and are satisfied with it, according to a Harvard Business Review survey of US, UK and South African workers.
Marketo produced this 20 top tips report in 2008, but it's still relevant today and a useful tool if you're looking at an email campaign.

Update Alerts

Webinar Checklist

Webinars are a great way to talk to a wide audience across the globe, all at the same time. Setting up a webinar takes forward planning and organisation if you are to get the most out of it.
This paper provides a useful document covering the key concepts and guidelines on how to produce and manage business web seminars: A Webinar Organiser's Checklist.
Happy conferencing!

The Art of Small Talk

Social marketing has become an integral part of our lives and continues to evolve. A few years ago everyone was talking about the importance of B2B companies being active and creating pages on sites such as Facebook and Twitter– now the conversation has shifted and is moving towards the idea that every marketing campaign must be social.
Read the Maketo Definitive Guide to Social Marketing.

Do you speak CEO?

It’s no secret that CEOs and boards don’t care about the open rate of your last email campaign or your last press release’s number of views. What can marketers do so they are seen as part of a machine that drives revenue and profits? This report by Maketo demonstrates how the marketing function can use metrics that matter to the CEO and CFO.
Read the Definitive Guide to Marketing Metrics and Analytics

#LoveFE

If you work in Further Education and need to set up a Twitter account, here is a useful step by step guide produced by FE Week.
It's easy to join the conversation and don't forget to use the hashtag symbol to contribute to hotly debated topics.
A #FurtherEd Guide to twitter

Mobile Marketing

This report from IBM considers tactics and technolgies to drive engagement and revenue with mobile customers.
Mobile: The new marketing frontier

Building Social Media Influence

Social Media is big news in the business world. This report looks at some of the hype and focuses on the few things that make a difference. If you're finding its all too much, learn how you can use social media to publish high quality content that amplifies your core marketing efforts.
Build your Social Media Influence and Leadership