Education Marketing and Communications Strategy : Planning your Route
|
Strategy begins with an understanding of your starting point.
What are your strengths and weaknesses? How do you fair against the competition? What's your market share and what's going on in the marketplace? Once these questions have been answered, decisions can be made on your direction of travel and the best way to get there. Integral to a good marketing strategy is a tactical growth plan. This can be achieved through a mix of developing new products/services or new markets, penetrating existing markets or diversifying into new areas of business. Close attention should be paid to what is feasible based on resources, staffing and financial constraints. Setting a realistic budget is paramount. We are here to walk you through the process, mapping the way for you so that you meet your targets and arrive at your destination in good shape. MARKETING AUDITS If you would like a professional, unbiased opinion on your marketing operation, including a review of strategy and marketing plans, we offer an auditing service which is quick, efficient and cost effective. |
|
m: 07958 021215 t: 01225 892496 e: amanda.jane.woods@icloud.com ajwmarketing.co.uk ©Amanda Woods 2019
